RSVP here.

When:

Thursday, January 22th, 2009 from 6:00pm-9pm

Where:

Lux Lounge: 649 New York Ave NW, Washington DC

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Parking is available across the street and the Gallery Place and Convention Center Metro stops are blocks away.

Founded in 1994, Yellowstone Journal began as an independent newspaper dedicated to Yellowstone National Park, but embraced the Internet in 1996 when it developed its first website. Its three main products are YellowstonePark.com, Yellowstone Journal, and 99 Things to Do in Yellowstone Country. YellowstonePark.com has won numerous awards, including the Webby Awards’ “Best Tourism Site in the World,” the “People’s Voice” and the “Critical Judges’” Awards. Importantly, the website is a successful business unit, offering travelers a relevant platform for finding information about the Yellowstone National Park and giving advertisers effective reach to these travelers.

“This is an exciting day for us,” said Shelli Johnson, CEO of Yellowstone Journal Corporation. “We founded this company as a little newspaper, and over the years we have worked hard to build a great business that attracts visitors to this region and connects the tourism industry to them.”

“The Yellowstone Journal Corporation is an excellent company with outstanding future growth potential, and represents the best kind of multi-platform media properties we seek to acquire,” said Andy Clurman, Chief Operating Officer of AIM. “Its family of print and web products provide a perfect fit with AIM’s Backpacker and American Cowboy magazines, both in terms of sharing content, audience, and trip planning tools, and because of the potential it provides for combining YJC’s model and expertise with AIM’s resources to expand to other travel markets.”

DeParis Redinger LLC, a boutique media and technology investment bank, represented Yellowstone Journal Corporation in this transaction and acted as its exclusive financial advisor.

About Active Interest Media

Based in El Segundo, California, AIM is a multiplatform media company that serves a base of loyal constituents through print, event, and online products that connect consumers with their passions. Efrem Zimbalist III and the private equity-investment firm Wind Point Partners formed the company in October 2003.

AIM publishes 13 market-leading magazines and websites including Backpacker, American Cowboy, Yoga Journal, Vegetarian Times, Better Nutrition, Optimum Wellness, Wild Oats, Southwest Art, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt, and Yachts International magazines.

About Yellowstone Journal Corporation

Based in Lander, Wyoming, Yellowstone Journal Corporation publishes the website, YellowstonePark.com, and the print publications Yellowstone Journal, and 99 Things to Do in Yellowstone Country. Founded in 1994, the Company serves travelers and advertisers in the Yellowstone National Park region.

BusinessWeek named Francesco DeParis one of 2007’s best entrepreneurs under the age of 25. At this year’s SNPA Annual Convention, this young entrepreneur will tell publishers why he thinks print media have the “winning ace” and what they need to do today to stay ahead of the curve.

DeParis says that, until recently, print media won all of the battles against new distribution channels such as radio and television. Today, the new media segment challenges and turns print on its head, offering consumers greater interactivity, relevancy and ease of consumption. While some claim “print is dead,” DeParis sees no one better to lead the charge and succeed in the new media landscape than today’s print media companies.

Prior to founding DeParis Redinger LLC, DeParis worked at L’Oreal USA in New York City as an assistant brand manager. He analyzed growth and market trends in the Skincare Division, but most notably prepared a marketing plan for L’Oreal’s Sublime Bronze sunless-tanning line. This plan created an awareness for skin-health that had not been previously marketed to the sunless-tanning consumer market.

After graduating cum laude from Babson College, DeParis joined Microsoft to analyze and assist in the financial management of the Enterprise and Partner Groups, a $14 billion sales organization. He then moved on to work on mergers and acquisitions in Microsoft’s Treasury group. Most notably, he worked daily with executives of the respective acquisitions on their closing and integration plans. While working in the Internal Audit group, DeParis spent time in Beijing and Taipei consulting with sales and R&D subsidiaries to improve their performance.

Recognizing the emergence of new industries based on alternative technologies, he founded DeParis Redinger with the premise of empowering visionaries in the international business world. He speaks four languages fluently: Mandarin Chinese, Spanish, French and English, and is a CFA candidate. DeParis is passionate about leveraging a diverse cultural background and solving problems in creative ways.

Click here for the convention agenda.

While it still focuses on the M&A field, DeParis Redinger has put more emphasis on consulting to new media companies that are hoping to invest in new technologies and monetize their businesses better as traditional print media withers. While the climate for deals has been tougher, says Redinger, the firm has still closed deals in both the $5 million to $10 million range and the $20 million to $30 million range. Right now, revenues are on track for $500,000 in 2008.

DeParis Redinger, LLC has successfully advised SQL Farms, Inc. on its sale of certain intellectual property assets to Microsoft. The terms of the sale were not disclosed.

Ron Wright, CEO of SQL Farms, explained “this strategic sale validates the strength of SQL Farms’ product. We understand the needs of database administrators and look forward to helping them manage their increasingly complex data farms.”

About SQL Farms, Inc.

SQL Farms, Inc. (http://www.sqlfarms.com) develops agile change and configuration management, deployment solutions and distributed data collection capabilities for Microsoft SQL Server environments and data centers. SQL Farms’ software tools enable database administrators (DBAs) and developers to easily manage and control SQL Server installations across the enterprise, move code from Development to Test and to Production in both connected or disconnected and secure networks, as well as easily collect data from multiple SQL Servers and instances for monitoring and reporting applications.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About DeParis Redinger, LLC

DeParis Redinger, LLC (http://www.deparisredinger.com) empowers visionaries in the Digital Media, Software and Alternative Energy industries. As a boutique investment bank, DeParis Redinger provides its clients with industry leading strategic and financial advisory. DeParis Redinger focuses on creating long term partnerships with clients in order to maximize the value of their innovative and disruptive ideas.

Kyle Redinger discusses the future outlook for the newspaper industry and the consequences of not responding rapidly to technology. NAA subscribers can access the full article here, or view the PDF file.

Full article here

The article can be found here:

http://www.businessweek.com/smallbiz/content/oct2007/sb20071019_394343.htm

Kyle Redinger and Francesco DeParis’ feature can be found here:

http://images.businessweek.com/ss/07/10/1022_25and_under/source/9.htm

When asked about his role going forward, Francesco DeParis, Managing Director at DeParis Redinger LLC replied “Ron will bring an immense amount of value to our team. His commitment to our firm’s growth will greatly benefit our clients and our strategic goals over both the long and short term. We look forward to seeking his guidance on relevant issues.”

Currently, Ron Wright is the Chairman and CEO of Next Century Technologies, Inc. (www.nxtcent.com), an international holding company of healthcare, software and biotechnology corporations. Since 2003, Mr. Wright has also served as President of JNetDirect Incorporated (www.jnetdirect.com), a leading Northern Virginia software company.

Mr. Wright was the Founder and CEO of Neurosoft , Inc., a manufacturer of neurodiagnostic instruments and neuroimaging software based systems. He established Neurosoft in 1988 and sold the company to The Marmon Group of Chicago in 1998. He remained with The Marmon Group until the end of 2002. Prior to Neurosoft, Mr. Wright was President of a private consulting practice based in New York.

“I am very pleased to be joining DPR’s advisory board and I look forward to contributing my industrial experience and strategic counsel to the DPR team. The firm’s focus on assisting innovative companies in healthcare, new media, energy and information technology with their long term growth and expansion requirements is exciting,” stated Wright.

About DeParis Redinger, LLC

DeParis Redinger LLC (www.deparisredinger.com) empowers visionaries in the Digital Media, Alternative Energy and Information Technology industries. As a boutique investment bank, DeParis Redinger provides its clients with industry leading strategic and financial advisory. DeParis Redinger focuses on creating long term partnerships with clients in order to maximize the value of their innovative and disruptive ideas.

“In the last several months DeParis Redinger and SQL Farms have been working very closely in a number of different areas to plan and facilitate the rapid growth of SQL Farms,” said Dr. Omri Bahat, Chief Executive Officer of SQL Farms. He added, “Formalizing this relationship represents a significant milestone, one of several that will be announced in the near future.”

When asked about the partnership, Mr. Kyle Redinger replied that “SQL Farms has demonstrated that managing complex data farms will only become increasingly difficult in the future. The company has created a truly innovative solution that addresses the needs of a world that is becoming digital. We are happy to lend our experience and advisory to the SQL Farms team and believe our roles will facilitate the acceptance of a much-needed database technology.”

About SQL Farms, Inc.

SQL Farms, Inc. (http://www.sqlfarms.com) develops database management tools and agile frameworks for working with many databases and servers in mid-size to very large SQL Server environments. The company’s products focus on deployment solutions for SQL Server, database administration, distributed querying and data collection capabilities in large data centers, as well as SQL server configuration and change management.

About DeParis Redinger, LLC

DeParis Redinger LLC (http://www.deparisredinger.com) empowers visionaries in the Digital Media, Alternative Energy and Information Technology industries. As a boutique investment bank, DeParis Redinger provides its clients with industry leading strategic and financial advisory. DeParis Redinger focuses on creating long term partnerships with clients in order to maximize the value of their innovative and disruptive ideas.

Official Release Here: http://ca.prweb.com/releases/2007/8/prweb544610.htm