From the 9/11/08 edition of the SNPA newsletter:
BusinessWeek named Francesco DeParis one of 2007’s best entrepreneurs under the age of 25. At this year’s SNPA Annual Convention, this young entrepreneur will tell publishers why he thinks print media have the “winning ace” and what they need to do today to stay ahead of the curve.
DeParis says that, until recently, print media won all of the battles against new distribution channels such as radio and television. Today, the new media segment challenges and turns print on its head, offering consumers greater interactivity, relevancy and ease of consumption. While some claim “print is dead,” DeParis sees no one better to lead the charge and succeed in the new media landscape than today’s print media companies.
Prior to founding DeParis Redinger LLC, DeParis worked at L’Oreal USA in New York City as an assistant brand manager. He analyzed growth and market trends in the Skincare Division, but most notably prepared a marketing plan for L’Oreal’s Sublime Bronze sunless-tanning line. This plan created an awareness for skin-health that had not been previously marketed to the sunless-tanning consumer market.
After graduating cum laude from Babson College, DeParis joined Microsoft to analyze and assist in the financial management of the Enterprise and Partner Groups, a $14 billion sales organization. He then moved on to work on mergers and acquisitions in Microsoft’s Treasury group. Most notably, he worked daily with executives of the respective acquisitions on their closing and integration plans. While working in the Internal Audit group, DeParis spent time in Beijing and Taipei consulting with sales and R&D subsidiaries to improve their performance.
Recognizing the emergence of new industries based on alternative technologies, he founded DeParis Redinger with the premise of empowering visionaries in the international business world. He speaks four languages fluently: Mandarin Chinese, Spanish, French and English, and is a CFA candidate. DeParis is passionate about leveraging a diverse cultural background and solving problems in creative ways.
Click here for the convention agenda.
